Danielle Flieler
With over a decade of experience in health advocacy, policy, government relations, and business development Danielle Flieler brings deep expertise and strategic insight to Santis Health’s federal government relations team. A trusted advisor to clients across the health and life sciences sectors, Danielle Flieler supports clients with shaping policies and advancing advocacy initiatives on a national scale. Her portfolio includes working with diverse stakeholders—from rare disease advocates to long-term care associations and health research bodies—creating impactful recommendations that influence policy and improve outcomes in Canada’s health care system.
Experience
Prior to joining Santis, Danielle was the Senior Development Manager at Research Canada, an Alliance dedicated to federal advocacy on behalf of health research and health innovation in Canada. During her time at Research Canada, Danielle managed a portfolio of over 100+ members and stakeholders stemming from a variety of sectors including biopharmaceutical companies, academic health science centres, hospitals, health charities, universities and start-ups.
Danielle has held other roles in health care over the years, including Ottawa Chapter Manager at Cystic Fibrosis Canada and Officer of Program and Sponsorships at the Canadian Breast Cancer Foundation.
Volunteerism and Education
Danielle completed her Honours B.A. at the University of Ottawa in History with a Minor in Psychology. She also recently completed her Mini-MBA at Desautels Faculty of Management at McGill University.
Jim Armour
Jim Armour is a Managing Partner at Summa and has extensive knowledge of media relations, communications, advocacy and advertising. His broad skill set gives clients the opportunity to take an integrated approach to achieving their objectives.
Prior to joining Summa, Mr. Armour served as Director of Communications and Marketing at the Canadian Medical Association where he played a key role in their efforts to improve access, reduce wait times and address Canada’s doctor shortage.
Mr. Armour worked on Parliament Hill from 1994 to 2000 and from 2002 to 2005. He was Communications Director for two Leaders of the Official Opposition and helped brand the launch of both the Canadian Alliance and the Conservative Party of Canada. This interest in marketing strategy and tactics was furthered by the two years he spent with one of Atlantic Canada’s top advertising agencies.
Originally from St. John’s Newfoundland, Mr. Armour has a B.A. (Hons) from McGill and a M.A. in Newfoundland History from Memorial University. He also earned his APR accreditation from the Canadian Public Relations Society and has a CAAP designation from the Institute of Communication Agencies.
Outside of the office, Jim serves on the boards of the Children’s Hospital of Eastern Ontario, the Ottawa Convention Centre, Greo Evidence Insights and Eating Disorders Nova Scotia. He also sits on the editorial board of the international Journal of Communication in Healthcare.
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